A simple logo vs a full brand identity
A logo is one mark or wordmark. A brand identity is the full system built around it — colour palette, typography choices, usage guidelines, and often a set of ready-to-use assets. A single logo design is a smaller project than a full identity, and pricing reflects that difference in scope.
Number of initial concepts
Design projects usually start with a set number of initial concept directions — sometimes one refined direction, sometimes two or three distinct options to choose between. More initial concepts mean more design exploration time, which affects the price.
Revisions
Most logo projects include a set number of revision rounds on the chosen direction. Unlimited revisions sound appealing but are rarely offered honestly, since they remove any boundary on how much design time a project actually takes — it's worth understanding how many rounds are included before starting.
Source and export files
A finished logo should be delivered in formats that are actually usable — vector source files (like AI or SVG) that can be resized without losing quality, plus ready-to-use exports (PNG, JPG) for web and print. Make sure file delivery is part of what you're quoted, not an extra request after the project ends.
Business cards, labels, and social assets
Once a logo exists, most businesses need it applied somewhere — business cards, product labels, social media profile graphics, letterheads. These are separate design deliverables built around the logo, and they add to the overall project scope even though they use the same core mark.
Experience and turnaround time
A designer's experience level and how quickly you need the work done also factor into price. A rushed timeline or a highly experienced designer generally costs more than a flexible timeline with a newer designer — the same way it does for most creative and professional services.
Why branding packages cost more than a logo alone
A full branding package typically includes the logo, a defined colour palette, font choices, usage guidelines, and a set of core applied assets. It costs more than a standalone logo because it delivers a consistent system your business can use everywhere — not just one image file — which saves inconsistency and rework later.
What to ask before starting
- How many initial concepts and revision rounds are included?
- What file formats will I receive at the end?
- Does this cover just a logo, or a broader brand identity?
- Are business cards, labels, or social assets included, or priced separately?
AllDigital GY doesn't publish a single fixed logo price, since scope varies this much from project to project — the most accurate way to get a number is to request a quote based on what your business actually needs.